The global makeup market has been undergoing huge changes.
The cosmetics markets of Brazil, China and India have emerged as the forerunners, accounting for 53 per cent of total consumption and 87 per cent of global growth.
The cosmetics giant, L’Oréal, has understood that the first key trend is the globalisation of beauty .
Given the situation, the French company has made a commitment to understand and adapt to every woman and man across the globe to offer them the best quality cosmetics with regard to quality, safety and efficacy.
In order for the company to penetrate the new markets, it has at its fingertips in-depth knowledge of the needs, culture and preferences of Brazilian, Chinese and Indian consumers.
Makeup Giant Strengthens Emerging Markets
Tue, 14 Dec 2010
