The market intelligence company, MINTEL, confirms that the British makeup market experienced a downturn in the 1990s.
This was due to a move towards the 'natural' style and away from the 'made up' look, particularly amongst younger women.
However, since the Millennium, glitzy makeup has made a comeback and colour is supreme, which has certainly provided a well needed boost to the cosmetics industry.
A major present trend in in the makeup market is the alignment of face makeup with skincare .
Cosmetics and toiletries manufacturers watch the success of skincare enviously and view skincare-related products as a key way of adding value and encouraging women to use such products more frequently.
Facial makeup trends include anti-ageing products which blur the difference between cosmetics and a treatment product. Of course, such products acknowledge today's ageing population in the UK.
Glitzy Makeup Stands Side by Side with the Natural Look
Tue, 13 Jul 2010
