While eye makeup is leading the cosmetics sales pack, other market segments are still doing well.
A recent Mintel Survey highlights that lipstick and lip gloss are key cosmetic products, with 76% of survey respondents using them .
Mintel is a Market Intelligence company, which gathers market and market research information.
22% of respondent use a lip pencil, with 9% using a lip stain.
Another 7% use a compact lip color.
Per week women state that they use lipstick and lip gloss six times, so you could say that women use lipstick almost daily.
The frequency of use of lipstick or lip gloss increases as women get older.
As women age, addition of colour to your lip s is an easy means to brighten up your face without having to apply a full face of makeup .
Even though 80 per cent of women report using makeup, just 31% state that their makeup buying behavior has remained the same due to the downturn in the economy.
Lip Makeup Sales Boost Cosmetics Sales
Mon, 12 Jul 2010
