The 1900s were the beginning of the cosmetic industry as we know today.
As mass media, television, cinema and transportation expanded, so did the makeup industry.
In the early 1900s it had been a common belief that pale skin signified wealth and leisure, with tanned skin being linked to the working classes.
However, makeup artist, Max Factor, came along and made the first perfumed face powder which rendered facial makeup accessible to everyone
The 1930s saw makeup becoming available to women of every social class. Cosmetics giants like Elizabeth Arden, Max Factor, Lancôme and Revlon flourished. Makeup became more sophisticated and women had some choice.
More variety entered in the remaining twentieth century as well as the twenty first century.
Women got what they wanted: environmentally friendly, classic, quality formulas introduced by the likes of Christian Dior and Clinique, ensuring women received classic makeup and formulas for each skin type.
Modern Makeup
Tue, 06 Jul 2010
