The approach of Western cosmetic companies towards China has changed.
Makeup manufacturers are becoming increasingly more aware of the choices and needs of Chinese consumers.
They are learning to respect Chinese consumers and what sets them apart.
Dior, Chanel, Phillip Lim and Marc Jacobs no longer shy away from using Chinese models on their catwalks.
The cosmetics industry has seen Liu as the first Asian model to tread the catwalk for Victoria's Secret Fashion Show in 2009.
In early 2010 Liu confirmed her supermodel status by sealing a deal to become the first Asian face of cosmetics for Estee Lauder .
Liu defines beauty for many customers. Estee Lauder is launching a new line of cosmetics and lipsticks exclusively in China, promoted by Liu, which highlights how much this cosmetics company values the Chinese market .
Western Cosmetics Companies Invade Chian
Tue, 26 Oct 2010
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