Alesha Dixon has been unveiled as the new face of Avon in the UK and Ireland.
The singer will be working as a beauty and empowerment ambassador for the cosmetics company and is to feature in an advertising campaign for Avon's new foundation called Ideal Flawless. The campaign will run in Avon brochures from the beginning of next year.
Ms Dixon said: "I'm so incredibly proud to partner with Avon, a company that empowers women and brings beauty to their lives.
Being the face of Avon make-up means I've discovered so many amazing beauty treats that I can't wait to share.
"But more importantly Avon has a real heart and a true passion for helping to improve the lives of women, so I hope to make a difference through generating awareness for a cause that is so close to me."
She added: "With Avon’s Ideal Flawless, I’ve discovered a foundation that gives immaculate coverage and celebrates my natural complexion."
Pop star Alesha Dixon is the new face of Avon
Fri, 18 Nov 2011
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