Hair Care and Makeup Are Huge Chinese Markets

Hair plays a crucial role in how we look.
Hair care is part of our beauty regime, along with makeup .
The Chinese hair care market is predicted to increase by 15.5 percent between 2011 and 2013.
Astonishingly around 20 percent of Chinese people shampoo their hair on a daily basis, with three quarters of them doing so every three days.
This renders the market value of shampoo at $4.5 billion, with the market value of other hair care products being worth about $4 billion.
There is an immense hair care market in China.
Procter and Gamble Co has a 55 percent market share herein, with Unilever coming second.
In 2010, P&G stated that it would be investing a minimum of $1 billion in China over the next five years and invested $80 million in an innovation centre in Beijing.


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