Targeted Makeup Products

Australian consumers are showing more interest in beauty products tailored for their specific needs.
This is a finding of recent research conducted by DataMonitor, a the market research company.
Australians consider customisation to be especially important in relation to make up and personal hygiene products .
Datamonitor stated that 40 percent of Australian consumers consider it important that cosmetic products they use are designed for their age, gender or other specific needs.
Consumers are more expressive and consider that health and beauty products ought to cater for individual needs,
Even with fragrances, a quarter of respondents considered personalisation to be significant.
This desire for personalisation ought to be mirrored in product marketing.
Therefore cosmetics companies need to select products to facilitate this.
Many Australian consumers also wish to improve their physical appearance to succeed in life, as opposed to celebrity influences.


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