Years of declining sales flannels, once an essential part of a daily skin care routine, have brought this beauty item to the the brink of extinction, according to the high street store Debenhams .
Sales of flannels have been falling on average six per cent a year and the rising popularity of time saving face wipes has weakened the market for them still further. Debenhams has announced that it is launching a campaign to save the face cloth by reminding us of the cost-effective beauty benefits that it provides.

Michelle Dowdall, Debenhams spokesperson, said: “We believe that the flannel is one of the beauty world’s forgotten secrets. Everyone has forgotten how cleaning your skin with a flannel every day is one of the best ways to remove excess oils and dead, dull skin . The humble flannel should be an essential part of everyday beauty therapy . It has a strong track record proving that using it is just as much a key to looking good as using a hairbrush, lipstick or mascara.”