Bourjois is a French cosmetics brand that was founded in 1863. The brand was created by Joseph-Albert Ponsin, who was a Parisian perfumer. Bourjois' first product was a lip balm that was made from rose petals and vaseline. The lip balm became very popular and helped the brand to gain a loyal following.
In 1868, Bourjois launched its first powder compact, which was refillable and came with a powder puff. The compact became very popular with Parisian women and helped to solidify Bourjois' position as a leading cosmetics brand.
Today, Bourjois offers a wide range of cosmetics products, including foundations, concealers, powders, blushers, bronzers, mascaras, eyeliners, eyeshadows, lipsticks and nail polishes. The brand is known for its high quality products and affordable prices.
Bourjois' target market is women aged between 25 and 34. The brand is particularly popular in France but is also available in many other countries around the world.
