Mascara

Mascara

What is it?

There is a wide variety of mascaras available, each designed to achieve different effects and cater to various preferences. Here are some of the most popular types of mascara you can find:

1. Lengthening Mascara
Purpose: Designed to elongate the lashes, lengthening mascara is ideal for those with shorter lashes. It typically contains fibres or polymers that adhere to the tips of the lashes, giving them a longer appearance.
Best For: Those looking to add noticeable length without too much volume.

2. Volumising Mascara
Purpose: Volumising mascara is formulated to thicken the lashes, making them appear fuller and more dramatic. It usually has a thicker consistency and a brush designed to coat each lash evenly.
Best For: Anyone seeking bold, full lashes with a more intense look.

3. Curling Mascara
Purpose: Curling mascara is designed to lift and curl the lashes, giving them an upward, more lifted appearance. It often contains ingredients that help hold the curl throughout the day.
Best For: People with straight lashes who want a more lifted and curled effect without using an eyelash curler.

4. Waterproof Mascara
Purpose: As the name suggests, waterproof mascara is resistant to water, sweat, and humidity, making it ideal for long wear and for use in damp conditions.
Best For: Special occasions, humid weather, or any situation where you need your mascara to last all day without smudging.

SaleBestseller No. 2
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
Fan effect, No clumping, No smudging for extra-black volume even on the thinnest lashes; Contents: 1x Mascara Maybelline New York Lash Sensational, Shade: Black, Volume: 9.5 ml
£6.90 Amazon Prime

5. Tubing Mascara
Purpose: Tubing mascara forms tiny tubes around each lash rather than coating them with traditional pigment. These tubes provide a smudge-proof finish and are easy to remove with warm water.
Best For: Those who want long-lasting wear without the hassle of removing waterproof mascara.

6. Lash Defining Mascara
Purpose: Lash defining mascara is designed to separate and define each lash, avoiding clumping and providing a more natural look. It often has a comb-like brush to ensure each lash is individually coated.
Best For: A natural, clean look with well-defined lashes.

7. Coloured Mascara
Purpose: Coloured mascaras come in a variety of shades, such as blue, brown, purple, and green, offering a fun and creative alternative to traditional black. They can enhance certain eye colours or add a pop of colour to your look.
Best For: Those looking to experiment with their makeup and add a unique touch to their lashes.

8. Clear Mascara
Purpose: Clear mascara adds a subtle, natural shine to the lashes without adding colour. It can also be used as a brow gel to keep eyebrows in place.
Best For: A natural, no-makeup look or as a brow tamer.

Bestseller No. 2
e.l.f. Clear Brow & Lash Mascara, Glossy, Shiny, Lightweight, Easy To Use, Conditions Hairs, Gives Brows Soft Flexible Hold, Compact, All-Day Wear 2.5ml, crystal...
e.l.f. Clear Brow & Lash Mascara, Glossy, Shiny, Lightweight, Easy To Use, Conditions Hairs, Gives Brows Soft Flexible Hold, Compact, All-Day Wear 2.5ml, crystal...
ultra-soft brush makes it easy to apply, making lashes appear thicker and longer; compact design ideal for travel or on the go
£2.97 Amazon Prime

9. Bottom Lash Mascara
Purpose: Specifically designed for the lower lashes, bottom lash mascara comes with a smaller, more precise brush that allows for easy application without smudging.
Best For: Enhancing lower lashes with precision and avoiding the common issue of smudging on the lower lash line.

10. Priming Mascara
Purpose: Priming mascara is applied before regular mascara to enhance its effects. It often contains conditioning ingredients and helps to lengthen, volumise, or even out the lashes before applying the final coat of mascara.
Best For: Maximising the impact of your regular mascara or preparing lashes for more dramatic effects.

SaleBestseller No. 1
Maybelline New York Lash Sensational Sky High Boosting Tinted Primer, Lengthening & Thickening Primer Lashes Care, Serum Infused Base with Vitamin B5 & Ceramides
Maybelline New York Lash Sensational Sky High Boosting Tinted Primer, Lengthening & Thickening Primer Lashes Care, Serum Infused Base with Vitamin B5 & Ceramides
Meet our 1st tinted primer for extreme length + care; Lash Amplifying Tinted formula; Serum-infused base featuring Ceramide & Vitamin B5
£8.66 Amazon Prime
SaleBestseller No. 2
L'Oreal Voluminous Primer Mascara300
L'Oreal Voluminous Primer Mascara300
Instantly Thicker, Longer Lashes; Mascara Amplifier; Lash Conditioner
£9.82 Amazon Prime

Each type of mascara offers its own unique benefits, allowing you to tailor your choice to your specific needs and desired look.

Applying Mascara

Mascara is a must for many women. Here’s a quick a tip to prevent you getting the ‘Twiggy’ eye lash look. Simply blot the mascara wand on some tissue paper before applying any mascara, this will remove any excess and give you a better finish.

Start from your eyelash line base and work outwards. Mascara ought to be applied to both sets of lashes.

When you apply mascara, ensure that you apply one coat carefully. Then check whether or not you need another coat. Focus on your outer lashes, to ensure that your eyes open up further.

When it comes to mascara removal, do not wet the lashes, hoping that that will remove your mascara. It will only clog up the mascara. Instead, use an eyelash comb to remove any dry mascara.

You can dust some translucent powder on your cheeks which will pick up flecks of mascara.


Browse our range of mascara products

SaleBestseller No. 2
Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL
Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL
Fan effect, No clumping, No smudging for extra-black volume even on the thinnest lashes
£5.49 Amazon Prime
SaleBestseller No. 3
Rimmel Extra 3D Lash Volumising Mascara, 8ml
Rimmel Extra 3D Lash Volumising Mascara, 8ml
Define, lengthen and curl your lashes with zero clumps; The 3D brush makes it easy to capture, coat and lift every lash
£3.18 Amazon Prime
SaleBestseller No. 4
Maybelline New York False Lash Effect Mascara, The Falsies Lash Lift, Colour: Black, 9.6 ml
Maybelline New York False Lash Effect Mascara, The Falsies Lash Lift, Colour: Black, 9.6 ml
Contents: 1x Maybelline New York Mascara Falsies Lash Lift Wsh 01, Shade: Black, 9.6 ml
£6.45 Amazon Prime
SaleBestseller No. 9
Maybelline Colossal Mascara 100% Black, 10.7ml
Maybelline Colossal Mascara 100% Black, 10.7ml
100% carbon black lash look; Ophthalmologically tested; Suitable for sensitive eyes and contact lens wearers
£5.94 Amazon Prime
SaleBestseller No. 10
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
Fan effect, No clumping, No smudging for extra-black volume even on the thinnest lashes; Contents: 1x Mascara Maybelline New York Lash Sensational, Shade: Black, Volume: 9.5 ml
£6.90 Amazon Prime

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