What is it?

The purpose of mascara is to add volume to the eyelashes, by adding length, colour, and curl. This ultimately accentuates the appearance of the eyes.

There are different formulations of mascara available such as:

  • Lash Defining
  • Non-Clumping
  • Smudge-proof
  • Waterproof
  • Water-resistant
  • Volumising

Applying Mascara

Mascara is a must for many women. Here’s a quick a tip to prevent you getting the ‘Twiggy’ eye lash look. Simply blot the mascara wand on some tissue paper before applying any mascara, this will remove any excess and give you a better finish.

Start from your eye lash line base and work outwards. Mascara ought to be applied to both sets of lashes.

When you apply mascara, ensure that you apply one coat carefully. Then check whether or not you need another coat. Focus on your outer lashes, to ensure that your eyes open up further.

When it comes to mascara removal, do not wet the lashes, hoping that that will remove your mascara. It will only clog up the mascara. Instead, use an eyelash comb to remove any dry mascara.

You can dust some translucent powder on your cheeks which will pick up flecks of mascara.

Browse our range of mascara products

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