Sarah Jessica Parker is an American actress, producer, and designer. She is best known for her leading role as Carrie Bradshaw on the HBO series Sex and the City (1998–2004).
She has established herself as a successful businesswoman with her fashion line, SJP Collection, and her perfume brand, Sarah Jessica Parker SJP.
Sarah Jessica Parker launched her eponymous fragrance brand in collaboration with Coty in 2005. The brand is still owned by Coty. The first fragrance released under the brand was called Lovely. Since then, Sarah Jessica Parker SJP has released several other successful fragrances, including Covet, Endless Love, Dawn, Rapture, and Stash.
Sarah Jessica Parker SJP fragrances are not currently available in natural or organic formulations.