The beauty and cosmetics market is Ireland was valued at more than €800 million in 2009.
Market research undertaken into the Irish makeup market, that is, women and men, highlights that the mantra, ‘look-good, feel-good’ applies.
People want to look good to help them though the increasingly dire times we are living in.
It is not surprising that consumer attitudes have changed and shoppers have a no-frills approach to cosmetic products.
Over 2009, overall volume sales of cosmetics increased, however, value sales dropped as shoppers sought promotional bargains and chose less expensive brands.
Consumers also expect companies to be greener in the equation. It would appear that cosmetics companies are being led by the consumer instead of them being led by the makeup companies.