The Indian cosmetic industry is growing at a phenomenal pace, at 18 per cent a year.
Due to changing lifestyles, Indians are now more beauty conscious than ever before.
Furthermore, as a result of increasing disposable income as well as product availability, sales of cosmetics in India are anticipated to rise by 18% during 2011-2014.
This is mainly due to market growth amongst female consumers.
The Indian male mind set is also changing as a result of the media and exposure to the West to the increasing influence of media and Western exposure.
There is a fast emerging market for men’s grooming products.
Cosmetic revenues are boosted in urban areas with rural areas being a huge potential for manufacturers of makeup and skincare products.