The makeup market in India is predicted to grow at rate of 12 per cent during 2010-2013, according to a new research report called Indian Cosmetic Sector Analysis (2009-2012).
This is a clear reflection of India’s burgeoning economy; India’s GDP is expanding at 10 per cent per annum.
The cosmetics industry, along with many others in the beauty industry, is providing lucrative opportunities for current players and new ones.
Main reasons for growth of the makeup segment is due to increased access to branded products via specialist retailers, supermarkets, as well as the increasing number of women who are working in the sub-continent.
There is heavy investment on the part of several cosmetics giants currently as India has become a lucrative playing field, with its ever increasing middle class to generate the income from.