The upmarket Italian makeup brand, Diego dalla Palma, is to be stocked exclusively at Tesco.
The supermarket giant has recently opened three new beauty halls which are set to rival department stores like Debenhams and House of Fraser . While the beauty halls are currently only to be found in Dudley, Newport and Horwich, there are plans to open 70 more across the country.
The brand, known as the MAC of Italy, includes 250 pieces for face, eyes, lips, nails and body.
Along with a selection staples like Perfect Eye Base (£15) and Eyebrow Pencil (£11), two seasonal palettes will be available. Autumn/winter 2011 includes a new Semi-Permanent Mascara (£16), which is a long wearing waterproof mascara which tints lashes with a black dye that will last for 15 days; Spray On Tights (£19.50) which refine bare legs, and a hot red Lip Lacquer (£13) and Lipstick (£14).
Diego dalla Palma will be available online at www.tesco.com and exclusively from Tesco premium beauty concept stores.